Founded in 2018, LEXUS TBILISI is the first and only official Lexus retailer in Georgia. In its initial years, the company made significant strides in establishing the Lexus brand in the region, achieving over 500 new car sales. Notably, it was recognized as one of just 14 winners of the “Kiwami 2020” award (meaning ‘Extreme’ in Japanese) from Lexus’s entire European network. This accolade represents the highest level of customer experience recognition, highlighting Lexus's distinctive Omotenashi (‘hospitality’) philosophy.